Founded December of 2016, Raven Roberts better known as Ravee started iRavee Beauty Bar in Chicago, IL. She started doing makeup because she loved how the transformation would make a woman look and feel. She knew that this was her calling. Knowing that she wanted to build on top of her brand – she started iRavee Mink Eyelashes. The quality of her mink eyelashes is extraordinary due to them having a natural feel as well as being reusable. Her love for eyelashes, lip gloss, lipstick, eyeliner, and concealer has led her to add other future products to the iRavee brand. Having such a strong entrepreneurial spirit has led her to focus on opening up a future brick and mortar location as well as adding various other services to clients.
Objective: To create a current, visual site that creates a profit and attract new clients. The client also needed their business entity filed, logo trademarked, a product developed, social media operated and visuals created.
Challenge: The client just had the idea of releasing her own mink eyelash company. The Visionary King knew that the entire company would have to be created from scratch.
Solution: The Visionary King constructed a plan that would cover every basis of launching this startup business for the client. We started with the filing of the business as well as obtaining an EIN # from the IRS. After all business proceedings were done, we moved into the creating of the website and securing of a manufacturer. The last step was the developing of the packaging, product photoshoot, creation of visuals, the design of “care cards” and launch of the website.
Marketing & advertisement
Visuals & art direction