Winked Eyelashes Inc. is a luxury and mink eyelash company that was created by its owner Krystle Newman, who was multi-published urban model managed by King Davis. The idea was proposed to King Davis by Krystle Newman. The groundwork was started in October of 2015 as King started to execute plans for Krystle to make her into entrepreneurship as this would be her first company. He executed the art direction for the company’s logo, constructed the company’s website, provided the business with key structuring and solely led the product development and design for the eyelashes.
Objective: To create a current, visual site that creates a profit and attract new clients. The client also needed their business entity filed, logo trademarked, a product developed, social media operated and visuals created.
Challenge: The client just had the idea of releasing her own mink eyelash company. The Visionary King knew that the entire company would have to be created from scratch.
Solution: The Visionary King constructed a plan that would cover every basis of launching this startup business for the client. We started with the filing of the business as well as obtaining an EIN # from the IRS. After all business proceedings were done, we moved into the creating of the website and securing of a manufacturer. The last step was the developing of the packaging, product photoshoot, creation of visuals, the design of “care cards” and launch of the website.
- Logo created
- Business filing
- Trademarking initiated
- Packaging design
- Product development
- Brand management
- Marketing & advertisement
- Visuals & art direction